Thursday, March 01, 2007

New Media and My New Company


I recently launched my own company after working at an advertising agency for a few years. After seeing several clients explore the new media space, I decided to start my own company in the new media arena. Ego TV is an original, content-driven internet TV network for young adults based on the themes of self-discovery and finding identity. The brand is built around the interests and behaviors of a targeted niche audience. I will now use my blog to contribute thoughts on the new media landscape.