Ed Hardy at LA Fashion Week

I attended LA Fashion Week today, and was impressed particularly by the production value of Christian Audigier's latest Ed Hardy show at Smashbox Studios in LA. Christian continues to ignite and "re-spark" his signature Ed Hardy brand. Though it may be over-exposed in LA, many people are just now realizing what an interesting and creative brand Ed Hardy really is.

In short, Christian is a marketing genius, and I am not just saying that becuase he advertised on Ego TV. He has become a fashion icon in a very short period of time, and is able to leverage his brands, one at a time, to build new brands and introduce new themes to consumers. In short, Christian knows how to get celebrities and trend-setters to wear his clothes. They become authentic friends with Christian, and wear the clothes in front of paparazzzi, etc. Congratulations to Christian on a great show today!