Jimmy Hutcheson


Hutcheson speaks on Baron Davis ESPY's panel in LA

Los Angeles, August 1, 2018

Speaking on NBA All-Star Baron Davis’ panel today in LA at his Pre-ESPY’s event/ conference (topics on digital media, and more).  Baron now develops and invests in tech, lifestyle and digital media companies.  One of his notable investments was Vitamin Water.  NFL player Marty Bennett, and the CEO of Siltanen & Partners, Rob Siltanen, also spoke.  Moderator:  Fox Sports’ anchor Chris Broussard.


Los Angeles, November 4, 2017


"Stacking Growth Summit 2" featured the world's top growth marketers, digital media and tech executives, including Erick Miller, the CEO who sold what would become "Spectacles" to Snapchat.  At the conference, Jimmy Hutcheson moderated a panel called "Getting Your Company Acquired" featuring Justin Choi, the CEO of Nativo who sold his company CIE Games to Glu Mobile (NASDAQ:  GLUU), John Montgomery, Chief Creative Officer of R&R Partners, who sold Threshold Interactive, and Jonathan Zucker, SVP, Intrepid Investment Bankers.   Read More About It Here


Are Your Followers Worthless (Featured on Medium)

August 23, 2017 - Medium

Influencers give marketers access to an engaged audience on giant platforms like Facebook, but how do you assess the worth of an influencer’s audience — to know if that reach will result in sales or brand lift?              Click here to read full article:  https://medium.com/@jimmyhutcheson/are-your-followers-worthless-63c83990b681


August 1, 2017 - UCLA

Jimmy was asked to speak and share insights about the future of digital media at UCLA Anderson School of Business.  

Zealot Networks Acquires Online Publishing Group, Hutch Media

LOS ANGELES, May 21, 2015 - PRNewswire

Zealot Networks, a digital-first media company that empowers entrepreneurs by delivering multi-platform revenue, distribution and development opportunities, announced today the acquisition of Hutch Media, an online magazine publishing group. The addition of Hutch Media to Zealot Networks begins to fulfill a component of the company's distribution capabilities by offering destinations with niche audience for premium content.

Hutch Media operates a collection of digital magazines centered on specific content verticals from entertainment news (RumorFix) and home improvement (HGDIY) to parenting (BestMomsTV) reaching millions of fans and enthusiasts. The company also produces original digital programming and web series for numerous Fortune 500 marketers specifically tied to each of their platforms while also assisting in the distribution and monetization of that content.  Companies such as AOL and Scripps utilize Hutch Media for content distribution on its online properties.

"Hutch Media represents an opportunity for Zealot Networks to strengthen and elevate an already profitable company by activating our network of companies, lending support with our resources and digital media insight," said Danny Zappin, president and CEO of Zealot Networks.

"When we created Hutch Media, we set out to build a widely distributed publishing portfolio with original and syndicated content for niche digital audiences," said Jimmy Hutcheson, president of Hutch Media. "Now with Hutch Media joining Zealot Networks, we know this vision will be in good hands. Zealot Networks has important content and influencer relationships, as well as a unique view on digital media. We're looking forward to the next evolution of Hutch Media as Zealot Networks looks to enhance our digital presence." [more...]

Jimmy Hutcheson: Future of Online Entertainment (cbs news video)

OCTOBER 27, 2008, 4:05 AM EST

Jimmy Hutcheson is the Founder and President of EgoTVonline.com, an online entertainment network that creates original shows focusing on celebrities, pop-culture, business, sports and music.

Jimmy talks about creating content for this new medium and the struggles of building a business from scratch.



Nov 25, 2008 2:29 AM EST

Jimmy Hutcheson is the Founder and President of EgoTVonline.com, an online entertainment network that creates original shows focusing on celebrities, pop-culture, business, sports and music. It's "CNBC for an MTV generation". Jimmy talks about creating content for this new medium and the struggles of building a business from scratch. A new industry of web broadcast entertainment has sprouted out of the success of youtube and a host of other second and third movers into the online video space. Though it is yet unclear how large this industry will become, we're certain that viewers are spending a lot less time in front of the television and a lot more time online.

A Virtual Studio The challenge for Hutcheson and others is how to capitalize on this trend and capture some of the value it has created. Unlike YouTube, EgoTVonline is largely propped up by original content that it produces inhouse. It's technically considered a studio and its own network. The site is largely built off of original content from individuals such as celebrities, trainers, models ,TV personalities and the like. For example, I paroused the site recently and came upon a "Dr. 90210-style" docu-series called "Dr. Botox", a show that bluntly conveys the drama in the life of Dr. Kenny Siporin. This particular episode talked about his recent relationship with a 19 year girl whom he once had as a patient. Talk about mixing work and play!! The show is a take-off on the ever intriguing notion that Hollywood plastic surgeons have somehow become celebrities in their own right and have been just as able to dip their feet into the life of excess, starlets, sex, and partying that other real celebrities have been known to get involved with.

Online Magazine Publisher Hutch Media Acquires Anti-Tabloid Site RumorFix.com FROM DR. PHIL

SANTA MONICA, Calif., May 1, 2014 - PRNewswire

Online magazine publishing company Hutch Media today acquired the anti-tabloid entertainment website RumorFix.com, created by Jay McGraw.

Jay McGraw is the creator and executive producer of the Emmy® award-winning, syndicated daytime series "The Doctors," a New York Times best-selling author, start-up developer, and the son of Dr. Phil McGraw.

"With strong market traction and a unique heritage in the celebrity news marketplace, the Hutch Media team is thrilled to add RumorFix to our growing family of entertainment and instructional content," said Jimmy Hutcheson, president of Hutch Media.  "We intend to maintain the integrity of the brand, integrate RumorFix into Hutch Media's platform, grow revenues, and expand the audience distribution footprint of RumorFix."

"RumorFix was an important business venture for us.  With the proliferation of tabloid sites, I set out to provide a legitimate and safe forum for celebrities to "fix" false rumors while at the same time, satiate consumers' never-ending hunger for celebrity news. The site's success exceeded our expectations and I'm excited to watch its further development and scope under the expert guidance of Hutch Media.  Jimmy Hutcheson and his team are skilled in content development, marketing, distribution and monetization in the online publishing arena and it will be rewarding to follow RumorFix as it continues to flourish under their direction," said Jay McGraw. [more...]

Zealot Buys Small Publisher, Hints at Future

Monday, May 18, 2015 - Los Angeles Business Journal

Hinting at its ambitions to enter the original publishing realm, digital agency Zealot Networks of Venice has purchased Hutch Media, a small network of websites, for an undisclosed amount of cash and equity.

Since its founding last August, Zealot has raised $30 million in venture capital it has deployed to buy a number of online marketing and talent agencies. With Hutch in the fold, Zealot’s desire to build new audiences, likely to sell advertisements against, is beginning to appear.

Hutch is a small Los Angeles company that has five employees and runs RumorFix, a celebrity rumor website; HGDIY, a home improvement website; and BestMomsTV, a parenting site. Conn Fishburn, Zealot Networks’ chief strategy officer, said the purchase underscores Zealot’s interest in building targeted content for niche audiences.

“When we look at publishing, relevancy is a massive opportunity to tap into people’s passions,” said Fishburn. “It’s a bigger play around creating relevancy and engagement and telling stories across specific verticals.” [...more]

Viral Videos Panel – Top 5 Tips from Disney, TMZ and Entertainment Leaders

July 14, 2011 - examiner.com

Digital entertainment leaders from Disney, TMZ, Ego TV, writers and creative agencies shared viral video tips at a Digital LA event on Tuesday night in Santa Monica, CA. To bring you the scoop, below are the Top 5 Viral Video Tips from this panel who know how to reach mass audiences online. From the “Whole Foods Parking Lot” video to Ego TV who focuses on reaching a male 18-35 demographic, these pros know how to reach millions of viewers on YouTube. While there is a method behind the viral video madness, one panelist profoundly pointed out, “Trying to go viral is like trying to fall in love.” Most of us have not given up on true love so let’s not give up here, and take a closer look at these tips. [...more]